Problem
Team
Strategy
As mentioned, I worked with the Product Design Team to collaboratively formulated core design principles. I then crafted a draft of clear and easily digestible principles to provide a solid foundation for our visual guidelines.
Together with the design systems team and the team manager, we refined these principles to reflect a cohesive view of design at G-P. We then presented these to our leadership team and got approval to start implementing.
Using these principles as the guide, I created comprehensive visual guidelines that would shape the future design of the platform. This iterative process ensured that our strategy was well-grounded and aligned with our broader objectives.
Together Agency
The brand team and The Together Design Agency teamed up to refresh the G-P brand and website. We looked to their work as a guide for our own updates.
Their vision for the platform was particularly effective, and I saw its potential as an approach that would receive brand approval but not force the platform team to adopt all marketing brand guidelines without question.
By using their concepts as a foundation for our visual designs, we not only created a consistent brand experience that allowed the platform to look and function effectively, but also strengthened our relationship with the brand team through this collaborative approach.
Implementation
With limited resources, we had to update our design system gradually. We started with simple changes to buttons, borders, and colors to match the brand. Then we worked on a long-term visual strategy based on best practices, while also refining individual components and patterns weekly. This way, we could balance speed and quality in our design updates.
I analyzed UI and accessibility standards, aligning them with user needs. Armed with this research, I revamped key screens on our platform to adhere to these standards. This became a guiding ‘North Star’ for the design team. While the initial templates weren’t flawless—prioritizing typography, shadows, animation, and color—they served as inspiration and a general direction.
Outcomes
Although the implementation of our visual strategy is an ongoing, long-term effort, we've transitioned from a product lacking clear visual direction to one that now follows a well-defined path. This approach has proven effective for the Brand, Product, and Engineering teams, ensuring alignment and a clear direction for our future work.
